Blog · 50 stories

ASOM

EP 81: Goodbye

EP 81: Goodbye

John Roman· January 22, 2026 · ▶︎ Watch

EP 79: SaaS and Agency pricing is broken and no one wants to say it

EP 79: SaaS and Agency pricing is broken and no one wants to say it

John Roman·January 8, 2026

EP 78: 2026 goals, real numbers, and the lessons 2025 taught us

EP 78: 2026 goals, real numbers, and the lessons 2025 taught us

John Roman·January 2, 2026

EP 77: Here’s what we think is happening in 2026 (ecom and business predictions)

EP 77: Here’s what we think is happening in 2026 (ecom and business predictions)

John Roman·December 19, 2025

EP 76: Shopify struggles, slower sales, big black Friday cyber Monday ecom lessons

EP 76: Shopify struggles, slower sales, big black Friday cyber Monday ecom lessons

John Roman·December 11, 2025

EP 75: Websites are dead, long live AI commerce

EP 75: Websites are dead, long live AI commerce

John Roman·December 4, 2025

EP 74: The best and worst ecommerce niches of 2025

EP 74: The best and worst ecommerce niches of 2025

John Roman·November 20, 2025

EP 73: From founder to employee - learnings of an exited founder: ft. Kevin of Beachly

EP 73: From founder to employee - learnings of an exited founder: ft. Kevin of Beachly

John Roman·November 13, 2025

EP 72: Meta’s First AI Engineer Talks AI ft. Pujun Bhatnagar

EP 72: Meta’s First AI Engineer Talks AI ft. Pujun Bhatnagar

John Roman·November 6, 2025

EP 71: Email isn’t dead.. you’re just doing it wrong ft. Rytis Lauris

EP 71: Email isn’t dead.. you’re just doing it wrong ft. Rytis Lauris

John Roman·October 30, 2025

EP 70: Black Friday & Cyber Monday 2025: Strategy, Growth, and Execution

EP 70: Black Friday & Cyber Monday 2025: Strategy, Growth, and Execution

John Roman·October 23, 2025

EP 69: From Monastery Life to The Steve Jobs of Leather: Curtis Matsko of Portland Leather Goods

EP 69: From Monastery Life to The Steve Jobs of Leather: Curtis Matsko of Portland Leather Goods

John Roman·October 16, 2025

EP 68: Hot or Not eCom Edition: Live Shopping, Sustainability, Influencers, and More

EP 68: Hot or Not eCom Edition: Live Shopping, Sustainability, Influencers, and More

John Roman·October 9, 2025

EP 67: Inside Commerce Roundtable San Diego 2025: A Behind-the-Scenes Tour of the Best DTC Event

EP 67: Inside Commerce Roundtable San Diego 2025: A Behind-the-Scenes Tour of the Best DTC Event

John Roman·October 2, 2025

EP 66: The DTC Playbook to Live Shopping Success on Whatnot

EP 66: The DTC Playbook to Live Shopping Success on Whatnot

John Roman·September 25, 2025

EP 65: How to Avoid the Most Expensive Mistakes First-Time eCommerce Founders Make

EP 65: How to Avoid the Most Expensive Mistakes First-Time eCommerce Founders Make

John Roman·September 18, 2025

EP 64: The Four Pillars of a Successful eCommerce Business: How to Launch, Scale, and Win

EP 64: The Four Pillars of a Successful eCommerce Business: How to Launch, Scale, and Win

John Roman·September 11, 2025

EP 63: COGS: The Secret Fuel Behind Explosive DTC Growth

EP 63: COGS: The Secret Fuel Behind Explosive DTC Growth

John Roman·September 4, 2025

EP 62: ASOM Updates: Behind the Scenes of Business and Life

EP 62: ASOM Updates: Behind the Scenes of Business and Life

John Roman·August 29, 2025

EP 61: Want Free Traffic? Build an eCommerce Content Strategy That Works Without Ads

EP 61: Want Free Traffic? Build an eCommerce Content Strategy That Works Without Ads

John Roman·August 21, 2025

EP 60: The Queen of Pet eCommerce: Redefining the Industry Through Innovation

EP 60: The Queen of Pet eCommerce: Redefining the Industry Through Innovation

John Roman·August 13, 2025

EP 59: What Meta Won’t Tell You: The eCommerce Metrics Founders Should Actually Track

EP 59: What Meta Won’t Tell You: The eCommerce Metrics Founders Should Actually Track

John Roman·August 7, 2025

EP 58: The Evolution of a 32-Year American Manufacturer: The Story of TigerTough

EP 58: The Evolution of a 32-Year American Manufacturer: The Story of TigerTough

John Roman·July 31, 2025

EP 57: From Navy Vet to Burned-Out CEO: Scaling from $0 to $50M in 2 Years

EP 57: From Navy Vet to Burned-Out CEO: Scaling from $0 to $50M in 2 Years

John Roman·July 24, 2025

EP 56: How to Validate Your eCommerce Product Idea Without Spending a Dime

EP 56: How to Validate Your eCommerce Product Idea Without Spending a Dime

John Roman·July 17, 2025

EP 55: How to Get Your First 1,000 eCommerce Customers Organically

EP 55: How to Get Your First 1,000 eCommerce Customers Organically

John Roman·July 10, 2025

EP 54: How to Launch a New eCommerce Product in 30 Days on a Budget

EP 54: How to Launch a New eCommerce Product in 30 Days on a Budget

John Roman·July 3, 2025

EP 53: Generational Shopping Differences in eCommerce: How Gen Z, Millennials & Boomers Shop Online

EP 53: Generational Shopping Differences in eCommerce: How Gen Z, Millennials & Boomers Shop Online

John Roman·June 26, 2025

EP 52: eCom Hot or Not: Retail, Organic Growth, Live Shopping and Profits - Live from SubSummit 2025

EP 52: eCom Hot or Not: Retail, Organic Growth, Live Shopping and Profits - Live from SubSummit 2025

John Roman·June 19, 2025

EP 51: Inside SubSummit 2025: A Behind-the-Scenes Tour of the Biggest Subscription Event

EP 51: Inside SubSummit 2025: A Behind-the-Scenes Tour of the Biggest Subscription Event

John Roman·June 12, 2025

EP 50: eCommerce in Economic Downturn: Strategies for Resilience

EP 50: eCommerce in Economic Downturn: Strategies for Resilience

John Roman·June 5, 2025

EP 49: Content Marketing in eCommerce: Storytelling That Sells

EP 49: Content Marketing in eCommerce: Storytelling That Sells

John Roman·May 29, 2025

EP 48: Bootstrapping Success: Building a Business Without Fundraising

EP 48: Bootstrapping Success: Building a Business Without Fundraising

John Roman·May 22, 2025

EP 47: eCommerce Tinder Swipe Right or Left: Social Commerce, Tariffs, Organic Traffic, and AI

EP 47: eCommerce Tinder Swipe Right or Left: Social Commerce, Tariffs, Organic Traffic, and AI

John Roman·May 15, 2025

EP 46: Building a Community Driven Brand: From Customers to Evangelists

John Roman·May 8, 2025

EP 45: The Psychology of Pricing: Value vs Perception in eCommerce

EP 45: The Psychology of Pricing: Value vs Perception in eCommerce

John Roman·May 1, 2025

EP 44: The Future of eCommerce Customer Retention: Beyond Loyalty Programs

EP 44: The Future of eCommerce Customer Retention: Beyond Loyalty Programs

John Roman·April 24, 2025

EP 43: Scale vs Profitability When Growth Becomes Unsustainable w/ Anthony Coombs

EP 43: Scale vs Profitability When Growth Becomes Unsustainable w/ Anthony Coombs

John Roman·April 17, 2025

EP 42: Exploring the Future of E-commerce: ShopTalk 2025 Highlights and Recap

EP 42: Exploring the Future of E-commerce: ShopTalk 2025 Highlights and Recap

John Roman·April 10, 2025

EP 41: DTC Founders: Visionaries or Operators?

EP 41: DTC Founders: Visionaries or Operators?

John Roman·April 3, 2025

EP 40: Why does the modern ecommerce marketer suck?

EP 40: Why does the modern ecommerce marketer suck?

John Roman·March 27, 2025

EP 39: Is Direct to Consumer Dying? Hard Truths About eCommerce as a Business Model in 2025

EP 39: Is Direct to Consumer Dying? Hard Truths About eCommerce as a Business Model in 2025

John Roman·March 20, 2025

EP 38: Lean, Mean Business: The Great Talent Shift

EP 38: Lean, Mean Business: The Great Talent Shift

John Roman·March 13, 2025

EP 37: The Rise and Fall of Subscription Models in eCommerce

EP 37: The Rise and Fall of Subscription Models in eCommerce

John Roman·March 6, 2025

EP 36: The Great Discount Debate of eCommerce: Growth Strategy or Brand Killer?

John Roman·February 27, 2025

EP 35: The Creator Economy: Building a Brand With Influencers & Affiliates

John Roman·February 20, 2025

EP 34: Live Shopping & Social Commerce: The Next Big eCommerce Revolution?

EP 34: Live Shopping & Social Commerce: The Next Big eCommerce Revolution?

John Roman·February 13, 2025

EP 33: The AI-Driven Future of eCommerce: What to Expect in 2025

EP 33: The AI-Driven Future of eCommerce: What to Expect in 2025

John Roman·February 6, 2025

EP 32: The Dying Art of Sales in eCommerce, SaaS, and Beyond!

EP 32: The Dying Art of Sales in eCommerce, SaaS, and Beyond!

John Roman·January 30, 2025

EP 31: Why Do eCommerce Agencies Suck? Lessons Learned and Red Flags to Avoid

EP 31: Why Do eCommerce Agencies Suck? Lessons Learned and Red Flags to Avoid

John Roman·January 23, 2025