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Tips, Tricks, & Advice

Tactical, no-fluff advice from operators in the trenches. Frameworks, teardowns, and the unglamorous work that actually moves the number.

A calm ecommerce operator using an AI assistant to prep BFCM email campaigns weeks before Black Friday
Latest in Tips, Tricks, & Advice

How to Use AI for BFCM Prep Without the Q4 Scramble

John Roman· October 21, 2026 · 13 min read
Shopify store dashboard being set up for AI search visibility across Google, Bing and AI engines
Tips, Tricks, & Advice

AI Search Visibility for Shopify: What I Set Up to Get a New Store Found by AI

John Roman·October 19, 2026
The Best Ecommerce Conference for Growing Brands (From a Founder Who Goes Every Year)
Tips, Tricks, & Advice

The Best Ecommerce Conference for Growing Brands (From a Founder Who Goes Every Year)

John Roman·October 5, 2026
Direct mail postcard arriving in a mailbox for an ecommerce brand campaign
Tips, Tricks, & Advice

Direct Mail for Ecommerce: Why It Never Worked for Us Until PostPilot

John Roman·October 5, 2026
BattlBox AI Support Agent
Tips, Tricks, & Advice

BattlBox AI Support Agent

Luke Bagley·September 21, 2026
Claude Cowork shell failing on Windows 11 after the KB5124008 cumulative update
Tips, Tricks, & Advice

Claude Cowork Stopped Working After a Windows Update. Here's the Real Fix (KB5124008)

John Roman·September 15, 2026
When to Use a More Powerful AI Model (A Real Example)
Tips, Tricks, & Advice

When to Use a More Powerful AI Model: The Two Days I Wasted Going Cheaper

John Roman·September 7, 2026
Claude Record a Skill: Show Claude the Job Instead of Writing the Perfect Prompt
Tips, Tricks, & Advice

Claude Record a Skill: Show Claude the Job Instead of Writing the Perfect Prompt

John Roman·September 3, 2026
AI agent building a Shopify product page draft for a human to review
Tips, Tricks, & Advice

How to Build an AI Agent for Shopify Product Pages

John Roman·September 1, 2026
How We Let an AI Agent Earn Autonomy One Action at a Time
Tips, Tricks, & Advice

How We Let an AI Agent Earn Autonomy One Action at a Time

John Roman·August 17, 2026