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Real Talks.
Real Talks.
Real Tactics.
Real eCommerce.
A non-standard look inside the minds of the best and brightest in eCommerce. Tips, tricks, stories, and free advice. Curated by John Roman, operator and CEO of BattlBox, for anyone in the industry or looking to get in.
Featured · Tips, Tricks, & Advice
When to Use a More Powerful AI Model: The Two Days I Wasted Going Cheaper
Read the story
Tips, Tricks, & Advice
Playbooks you can run tomorrow.
Tips, Tricks, & Advice
Claude Record a Skill: Show Claude the Job Instead of Writing the Perfect Prompt
Tips, Tricks, & Advice
How to Build an AI Agent for Shopify Product Pages
Tips, Tricks, & Advice
How We Let an AI Agent Earn Autonomy One Action at a Time
Tips, Tricks, & Advice
Selling Your Business is the Wrong Goal
News, Trends, & Stories
The stories behind the brands.
News, Trends, & Stories
Aine Kennedy: How The Smooth Company Grew From an Attic Startup to 92 Countries
News, Trends, & Stories
Amazon Prime Benefits: The $1,437 Bundle You Pay $139 For
News, Trends, & Stories
Nerds Gummy Clusters Sales: How One Product Took Nerds From $40 Million to $869 Million
News, Trends, & Stories
Huda Beauty Success Story: How Huda Kattan Turned a $6,000 Lash Idea Into a Billion-Dollar Beauty Brand
Sports Cards, NFTs, & Crypto
The hobby, by the numbers.
Sports Cards, NFTs, & Crypto
Digital Card Packs With Real Cards: Is Online Ripping the Hobby’s Slot Machine?
Sports Cards, NFTs, & Crypto
The Top 5 Sports Cards Heating Up (Week of August 31st, 2026)
Sports Cards, NFTs, & Crypto
Panini Game-Worn Jersey Controversy: What a Photo-Matching Claim Does and Does Not Prove
Sports Cards, NFTs, & Crypto
The Top 5 Sports Cards Heating Up (Week of August 24th, 2026)
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